bias

Health Tech, Artificial Intelligence

When algorithms help — and when they hurt

A recent study published in Nature found that an algorithm was able to detect causes of knee pain not seen by a radiologist, helping account for racial disparities in knee pain.  But in other cases, algorithms can further disparities, allocating clinical resources in ways that disfavor underserved patients. Dr. Ziad Obermeyer, a professor at UC Berkeley’s School of Public Health, shared how he approaches algorithms in a biased world.

Sponsored Post

Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.