data privacy

Health Tech

How WedMD Is Helping Providers Stay Compliant When Using Web Tracking Tools

WebMD Ignite — the company’s division that offers tech solutions to providers and health plans — teamed up with healthcare privacy platform Freshpaint. Through the partnership, WebMD Ignite is seeking to help its customers — which include organizations such as Providence, Trinity Health, Advocate Aurora, VillageMD and Centene — use web tracking technology to grow their businesses while staying clear of data privacy risks.

presented by
Health Tech

How Can Providers Avoid Data Breaches?

To prevent the proliferation of data security incidents in the healthcare industry, providers must examine their use of legacy systems as well as their reliance on third parties, according to a new report. It pointed out that most providers fail to probe their third-party partners' cybersecurity measures, and many continue to use legacy systems that are no longer supported by vendors or are hard to patch and update.

Health Tech

How the EU’s New Data Laws Could Affect American Health Tech Companies

In the EU, there is a widespread distrust of American tech companies, according to a recent conference presentation by an international healthcare lawyer. Because of this, the EU has established a number of new laws protecting its citizens' data privacy and creating frameworks for the secure exchange of information — laws that American health tech companies will have to comply with if they do business in the EU.

Legal

Lawmakers Are Cracking Down on Companies Using Health Data for Advertising

Three senators recently introduced legislation that would ban the use of health data for advertising and marketing purposes. The proposed legislation comes amid media reports claiming that data brokers are selling social media companies patients' location data, as well as reports that hospitals and digital health startups are collecting patients’ online data and sharing it with tech giants such as Facebook and Google.