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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


New Google Glass hack gives doctors the power of face recognition

While there’s a lot of talk about how Google Glass could one day be used in hospitals, hackers are creating that future today. A group of programmers has created an app for Glass that would allow doctors to pull up patient files just by looking at their faces. The app, dubbed MedRefGlass, is still in its […]

MedCity Influencers

Are Free EMRs Actually Increasing Practice Costs?

Even after the incentives announced by the Obama administration, the adoption rate of Electronic Medical Records has remained incredibly sluggish. According to the research conducted by few well-known industry specialists, there are two majors reason for these staggering results. First, due to lack of IT savvy, physicians are hesitant in adopting this new health IT […]

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Choosing the right EMR

Dependency upon technology has led us towards the evolution of many industries including healthcare. Automation via technology introduced in the healthcare sector removed many hindrances; thereby, operational processes accelerated to an extent which was previously impossible. Government backing of interoperable platforms such as electronic medical records along with health information exchange (HIE) gave even the […]

MedCity Influencers

EMR and Practice Management – New Tools For Physicians

By simply looking at how healthcare norms have changed across the US, one can easily establish that we live in the world of contemporary medical practice. After successfully improving the conditions of various industries across the world, information technology did not back out from providing benefits to the healthcare industry. Today, stethoscope is not the […]

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EMR and Practice Management, Is Implementation Actually Difficult?

Electronic Medical Records (EMR) and Practice Management systems are being adopted by almost every physician across the US, thanks to the slogans of quality care provision and the government’s meaningful use incentive funds, there still seems to be a handful of physicians who find it difficult to switch from their conventional methods to automated EMRs […]

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How Has EMR Simplified Prescription?

We are all familiar with the hapless condition of the healthcare system in the US. Although a significant percentage of the federal budget was being spent on healthcare, experiencing the expected outcome was barely evident. While there existed several problems which needed to be addressed immediately, the medical prescription was certainly a vital one. Over […]

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Electronic Medical Records – Transforming Every Medical Practice

Cloud technology has revolutionized the healthcare industry by introducing internet based solutions that help doctors simplify their clinical, administrative and financial operations. It has gained immense popularity due to the countless benefits offered to physicians as well as patients. With the help of Cloud EMR technology, physicians can now practice without boundaries – making distance […]

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The Healthcare Connectivity, EMR and Patient Portals

Without a doubt, the rationale behind the inception of EMR was to improve the overall conditions of the healthcare in the US. Certainly, pointing a single, absolute, problem in the system has always been a debate for healthcare professionals; however majority of them attribute poor connectivity, both internal and external, to be one of the […]

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EMR and Practice Management: How can physicians benefit?

Technology is playing a vital role in making the physician’s practice simpler and better. For the same reason, health IT solutions are gaining immense popularity amongst the physicians. Moreover, this health IT saga does not seem to be coming to an end anytime soon due to so much spent in research and development. Market gurus […]

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How can Physicians Benefit from EMR Technology?

Shifting to Electronic Medical Records has caused a lot of concern within the healthcare industry. Letting go old norms and embracing new ones has always remained the toughest decision for any business sector. However, considering the pace with which the world is changing, how the product cycles are getting shorter and the way customers are […]

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EMR and Patient Portal, Where’s the link?

Recently I came across a statement which stated Electronic Medical Records (EMR) and patient portals to be health IT duo. Well, I could not agree less. Since both healthcare providers and patients are two faces of the same coin, the healthcare industry, improvement in care quality and care delivery could not be achieved if anyone […]