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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

MedCity Influencers

Heart valve study boosts Edwards Biosciences

Edwards Lifesciences Corp. got a boost this week after the New England Journal of Medicine published a study showing that the company's catheter-delivered aortic valve replacement is much safer for elderly patients than standard treatments. Edwards and Fridley, Minnesota-based Medtronic (and other companies) are racing to get the first percutaneous heart valves to market.