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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


Fun (and balance) with crutches!

By circumstance and design, crutches are not pleasant devices. If you need a set, it’s a good bet you did something that your knee, leg, or foot did not appreciate. In other words, crutches are just so darn depressing! Jeff Weber certainly thought so. Five years ago, the Minneapolis-based industrial designer broke his heel after […]


Exos Medical raises $925K for high-tech splints and casts

Exos Medical Corp. has raised $925,000 in equity to develop its high-tech casts and splints that have been worn by several notable athletes, according to a Securities and Exchange Commission filing. The company’s casts and splints are billed as being waterproof, adjustable and X-ray friendly. That’s helped the start-up’s products gain favor with prominent athletes […]