Andrew Wright, Otsuka America Pharmaceutical Vice President, digital medicine and medical device division, and David O'Reilly Proteus Digital Health Chief Platform Officer, shared some insights on what it takes for a collaboration to succeed, especially when you are doing something that's never been done before.
A panel discussion at the Eye for Pharma conference in Philadelphia this week reflected how pharma companies such as GSK and Novartis are improving the way they use technology and lessons they've learned as data science becomes a driving force behind their businesses.
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
The pharmaceutical industry is warming up to direct to consumer advertising on YouTube, but Google, which acquired the media channel in 2006, would like drug companies to get a lot warmer.