Personalized medicine: GenomOncology on the “silliness” of reimbursers

Personalized medicine is here. But it’s up to insurance carriers to catch up with technology that’s hurtling forward faster and faster, or so says Manuel Glynias, CEO of Cleveland-based GenomOncology,  His company is in the business of solving how doctors can use genomic data to treat cancer, the first major frontier in the application of personalized medicine. It’s difficult to parse the […]

Health IT

Genomic analysis company gets $250K JumpStart investment

A bioinformatics company that’s developed software to analyze sequenced genomic data from cancer patients and their tumors has received a $250,000 investment from nonprofit business development group JumpStart. Cleveland-area GenomOncology had previously raised $1.25 million, MedCity News reported late last month. GenomOncology labels itself as a “genomics-as-a-service” business. The company predicts that the key to […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Health IT

Software fast enough for custom-made cancer treatments?

A new approach to review the genetic makeup of cancer patients and their tumors could enable customized cancer treatments. It’s been too hard for scientists to analyze peoples’ genetic data. Figuring out the details behind a genome can take weeks and cost up to $100,000. But GenomOncology, based in Cleveland, Ohio, says its mix of […]