H. Lundbeck A/S

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


Danish pharmaceutical maker to license Orasi Medical technology

Orasi Medical Inc. said Danish drugmaker H. Lundbeck A/S will use its software to test experimental drug compounds on the human brain. Spun out of the University of Minnesota, Orasi has developed technology that can help drug firms determine if their therapies are working by comparing novel brain scans of patients with neurological diseases to […]