healthcare industry trends

Q2 checkup: Three forces shaping digital health innovation in 2014

By Aman Bhandari With 2014 halfway behind us, it’s time for a bi-annual look back at digital health innovation so far.  What have been our major influencers? Six months is a very short time span in which to say anything is shaping a sector, but it’s also a good time frame for a snapshot. It […]

Three advantages to leveraging claims data to forecast healthcare industry trends

By Robin Gelburd and John Wright As the ACA continues to drive rapid transformation throughout the healthcare industry, new decision risks are emerging for all of the stakeholders in this complex market. As industry players struggle to quantify the effects of current reforms on their business models, it is becoming evident that high-quality, unbiased claims […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.