healthcare social medica

How to use video to get people to care about boring, complex topics

The video starts with an image that everyone understands – a game board. It focuses on the viewer’s stake in the game: what the government has to do to get copies of an individual’s email or web browsing history. The narrator uses movement around the board to illustrate a bureaucratic process. He uses humor. “Nice […]


New paper crunches “likes,” mortality rates, patient recommendations to assess hospital quality

Healthcare consumers’ rapidly growing use of social media platforms has transformed the way hospitals and their communities interact. According to a new hypothesis-generating HIT Lab study published online in the American Journal of Medical Quality, abundant data from social media activity may serve as tool for public health researchers to evaluate traditional measures of hospital quality. […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.