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Devices & Diagnostics

Could a catheter using a narrow spectrum light ward off hospital-acquired infections?

A medical device startup co-founded by five University of Utah graduates and students has taken on the challenge of combating the 100,000 deaths from hospital-acquired infections transmitted from catheters each year. They developed a bacteria-killing catheter that uses light to cleanse the catheter. Veritas Medical’s winnings from the International Business Model competition will help lay […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.