Health IT

Healthcare social media review #44: Antagonism edition

It’s pretty darn cold outside. Therefore not a bad opportunity to stay inside and write about social media. A number of our posts this time around focus on doctor ratings sites: MD Whistleblower is emblematic of doctors who trash physician ratings sites without actually bothering to read what’s on them, in this case offering a […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.