Kleiner Perkins

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

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RedBrick Health lands third $15 million investment

It plans to use the money to expand and market it Health Earnings System, which provides insurance for self-insured empoyers and offers rewards to employees who take part in certain health programs and guidelines. The company promises that anyone who "actively participates" in its health program "regardless of current health condition" pays less for their health care.