Cigna's sharpened focus on healthcare is evidenced by a number of recent moves, including, most notably its $54 billion acquisition of pharmacy benefits manager Express Scripts last year.
Health IQ started selling policies in 2016 based on rewarding individuals living healthier lifestyles with lower life insurance rates.
As technology advances, AI-powered tools will increasingly reduce the administrative burdens on healthcare providers.
Last year, the Boston-based life insurer made the decision to exclusively sell interactive life insurance policies where rewards and premium discounts could be earned by healthy behaviors.
The company's technology collects and aggregates medical data from disparate sources including EHR systems, labs, pharmacies, wearables and health apps.