medical research

Study: Twitter can boost health research

While healthcare practitioners ponder the best way to incorporate social media into their lives or practices, Twitter may be a useful tool in gauging both feedback from consumers and for furthering research, according to a recent study. The study, from the University of British Columbia, found that over a six-month period, English-language tweets from a […]

Infographic time: How and where are medical research dollars allocated?

Ever wonder where we direct the most medical research dollars? You guessed right – it’s cancer – as pointed out on blog The Incidental Economist, which lifted a series infographics from a January JAMA article on the “anatomy of medical research.” For instance, in 2013 the vast majority of compounds being developed were for cancer therapy – both chemotherapeutic […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.