Medical Facebook apps: Where one company stands
Facebook, Twitter and all other things social media are a tougher sell in the HIPAA-filled world of healthcare. Companies want a piece of that world (they think), but it's harder to find a fit, and eventually, a return on investment in health than in a field like consumer technology. But Minneapolis startup Mobi has an approach worth sharing. The company's crutch comes with a "MobiE-signing" option -- Facebook friends can create designs ("skins") online that patients can order and have pasted over their crutches (pre-market price for the skins: $44).
