New York attorney general

What’s really in your health supplements might disturb you

It takes effort to keep up with what healthy supplements might be helpful for you, not to mention the cost. But you’d at least assume what you were getting was the real deal. Turns out, not so much. At least not certain store-brands. The New York State Attorney General’s office tested store-brand supplements from Wal-Mart, […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.