Nobel Prize

Want a Nobel Prize? You can buy one… Watson’s, in fact.

Well, this is tragic. James Watson – yes, the Watson & Crick Watson – is auctioning off his Nobel Prize because he’s short of cash. Ever since a public outing of some IQ-related racist comments, the laureate told the Financial Times that he’s now considered an “unperson.” Watson, who earned the accolade in 1962 for discovering the structure of DNA, will auction off […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.