NovaQuest Capital Management

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Universal healthcare: popular idea or myth? (Morning Read)

Highlights of the important and interesting in the world of healthcare: Universal healthcare: popular idea? Between 2001 and 2008, the public overwhelmingly believed it was the federal government’s “responsibility” to guarantee all Americans healthcare insurance. Then President Obama and the Democrats tried to make it the federal government’s responsibility. You can guess what happened next, […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.