Devices & Diagnostics

Time for a staycation? Some American medical tourists may need only to hop county or state lines

The NYTimes points toward areas of the United States where surgeries may be much cheaper   for some patients, in part due to programs trying to drive down costs, in a comment-driven follow-up to the newspaper’s article on medical tourism and the medical device industry. The California Public Employees’ Retirement System (CalPERS) program is the exemplar […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.