Obamacare pros and cons

Dear Santa: Something for everyone on a healthcare Christmas wish list

Paul Keckley has taken a very generous approach to gift giving this year. He includes politicians, patients, doctors, students and executives on his wish list. He wants transparency in information, better financial decision, an education in the ACA for all, more thinking and less complaining. He has 25 wishes on his list. These are my […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.