pertussis

L.A.’s affluent anti-vaxxers may be behind city’s whooping cough epidemic

With the threat of a deadly whooping cough epidemic descending on Los Angeles, the chinks in our post-industrial herd immunity are starting to show – among America’s most affluent. The anti-vaxxer movement has a growing stronghold among Hollywood parents – vaccination rates in the region’s schools are in free fall. Indeed, the situation’s “leaving some schools’ immunization rates on par with […]

Ebola, Pertussis, Calculus – oh my! An anti-vaxxer lampoon.

We’ve heard plenty from parents who choose not to vaccinate their children – there’s mistrust in big pharma, fear of complications from inoculation, and a litany of reasons that compromise the herd immunity society’s worked hard to achieve. Here’s a delightfully droll blog that lampoons the anti-vaxxer movement: Why We Didn’t Vaccinate Our Child. An excerpt: Andromeda […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.