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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


Efforts to eradicate polio in India pay off (Morning Read)

Current medical news and unique business news for anyone who cares about the healthcare industry Polio eradicated in India? The Bill Gates Foundation’s efforts towards eliminating polio in India have paid off with no reported cases in the country in the past year. India led the world in polio until recently. Flooding in neighboring Pakistan […]