Pradaxa

Sponsored Post

Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Health IT

Better hospitals = lower risk of dying (Morning Read)

An independent study by HealthGrades of patient outcomes at America's hospitals found that patients at 5-star rated hospitals had a 72 percent lower risk of dying when compared with patients at 1-star-rated hospitals -- an enormous gap that has held steady over years even as overall mortality rates improved.