PwC

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New business models, more corporate VC & 8 other healthcare industry trends for 2014

Based on healthcare industry predictions made last year by leaders and analysts, this year should have brought a re-evaluation of meaningful use (yep), a quantified self movement that would move mainstream (ehhh),  more M&A activity in the industry (definitely) and the emergence of interoperability as a competitive benchmark for providers (not quite yet?). For 2014, […]

Pharma

Report: 5 ways pharma could improve the consumer experience

Update Last year, pharmaceutical companies spent $3 billion in direct-to-consumer promotions. But a healthcare business intelligence report by PwC ‘s Health Research Institute concludes that with such a high investment, pharma could do a better job with a more personalized approach. A survey of 700 consumers offers insights on ways to improve the customer experience […]

Devices & Diagnostics

Medtech still struggles to define innovation as AT&T, Qualcomm & others jump in

Eighteen companies from outside healthcare have entered the medtech market, including  Qualcomm,  Sony,  Verizon,  AT&T,  Canon,  Samsung  and  Motorola, according to PwC’s latest report on medtech and innovation. While medtech companies still work to chip away slowly at what innovation means–literally without a definition, big companies from the tech and IT space dive in. “I […]

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A little help here! Ideas from payers about clinical areas ripe for innovation

What payer problem really needs fixing? The men representing UnitedHealthcare, Aetna and Blue Cross Blue Shield of Minnesota had quick answers to moderator Lisa Suennen‘s question. The group was discussing reimbursement and how the current drive to cut costs is affecting treatment decisions and business strategy. Each panelist named a clinical area ripe for innovation […]