Saul Shiffman

The feds got a pretty good ROI on their anti-smoking TV ad campaign

For a whopping $48 million, the first government mass media campaign to convince cigarette smokers to quit sounds pretty pricey, but what does that number really mean in terms of the cost for each smoker who quits? The money only purchased three months of television ads from March through June of 2o12. But that was enough […]