startup

Consumer / Employer, Startups, Health Tech
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Why Pure DTC Doesn’t Work in Healthcare, Per Muse Capital

Rachel Springate, general partner at Muse Capital, said the next wave of healthcare startups will be driven by consumer demand — but pure direct-to-consumer models rarely work. Companies like Midi Health, Mavida Health and Mahmee are showing a different path: starting with patients, collecting outcomes data, and integrating with clinicians, payers and the broader healthcare system.

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Health IT, Startups

After losing his sister to cancer, a former Apple exec wants to make it easier for patients to get their health records

Anil Sethi was the director of health records at Apple until his sister was diagnosed with metastatic breast cancer, and given weeks to live. After traveling with her to different doctors across the country, and helping carry her records, Sethi created his own company to pull together harder-to-find records, such as scans and pathology reports.