ted talks

Can thinking like a veterinarian help physicians treat humans?

Physicians have complicated jobs, dealing with new situations they haven’t seen before all the time, while also working on problems they’ve been trained to do basically with their eyes closed. But interestingly enough, it is harder to get into veterinarian school today than medical school, plus they have to learn to treat so many different […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.