Rural healthcare: A look at how rural hospital alliance is helping members survive
The alliance also helps the rural hospitals recruit doctors and other medical providers, many of whom are reluctant to work, let alone live, in isolated areas.
Life science innovations: How are computers and robots helping pharma R&D?
With the cost of drug development hitting the $5 billion mark and 94 percent of drugs failing at some point in clinical development, pharmaceutical companies have been turning to new tools to help clinical trial design: computers and robots. A couple of Wall Street Journal articles highlight this trend. One notes that in June, the […]
The Human Algorithm: What AI Can’t Replace in Pharma Engagement
At a time when AI is reshaping pharma, Reverba Global CEO Cheryl Lubbert explained in an interview why empathy, context, and ethics still require a human touch.