usa today

BioPharma

P4HD Partners respond to USA Today letter written by John J. Castellani & Jim Greenwood

On February 24, USA Today ran a letter to the editor written by PhRMA President John J. Castellani and Biotechnology Industry Organization President Jim Greenwood responding to an editorial that not only mischaracterized the relationships between physicians and biopharmaceutical and medical technology professionals, but also admonished them. An additional rebuttal by Dr. Thomas Stossel, Professor […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.