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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

How much does the measles really cost taxpayers?

The CDC reported on Monday that the measles count is currently up to 121 cases in 17 states. Disneyland exposure accounts for 85 percent of those cases. And of course, the main topic of discussion around the issue has been about preventing further spread and battling the anti-vaxx agenda. But how much do these cases […]

Study: Anti-vaxxers tend to cluster in similar geographic regions

With vaccination rates for children curiously dropping in certain regions – some of it spurred by the anti-vaxxer camp – Kaiser Permanente sought to gain a clearer understanding of why, using data from its EHR in Northern California to discern patterns. In a study with Pediatrics, researchers found geographical clusters, in this instance around San Francisco, […]