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Mapping the digital future of pharma

Real-world data has long been touted as the solution to many challenges faced in the healthcare space – but more data doesn’t necessarily mean more answers. RWD has become the lynchpin to a more patient-centric approach to care, from drug development to therapy access and provider engagement. But until the tools and technology are in place to turn that data into actionable insights, in context, they’re nothing but numbers. Join us for a discussion on the crucial role of real world data and advanced analytics in the digital transformation of the life sciences industry.

Health IT, Health Tech

Google, Microsoft execs: AI should be designed to support, not replace, clinicians

As Google and Microsoft compete over their cloud capabilities for healthcare, both companies are touting tools to make clinicians’ lives easier by streamlining documentation or making records searchable.  At MedCity INVEST Digital Health, executives from both companies agreed on one thing: these tools should play a supporting role for clinicians while keeping patients at the center.