A better widgetized (and monetized?) MayoClinic.com
MayoClinic.com looks like it has gained ground and in many cases surpassed health sites it trailed two years ago. Now the health system has agreed to let Waterfront Media's Everyday Health online ad network sell consumer advertising for its site. Plus, Mayo plans to add a series of widgets and applications to integrate with a patient's online health records to provide personalized guidance.