Blue Shield of California's Wellvolution platform includes programs for mental health, diabetes reversal, addiction and nutrition. Last month, the payer made the platform available to its Medi-Cal members, a process that took two years.
"We realized that that the old way of doing things - which was identifying a single point solution and putting that out to members - wasn't going to work," said Bryce Williams, Blue Shield of California's vice president of lifestyle medicine.
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.