Incorporating clinical studies prior to design ’freeze’ into a medical device product development plan is foreign to some organizations, including supposedly nimble start-ups. Changing a company’s clinical research philosophy requires well-defined goals, proactive collaboration between functional areas and discipline.
Ignoring the oversimplification of the flow-chart below, how can the Design Freeze stage-gate get postponed until immediately before the Pivotal clinical trial (i.e. utilize pilot clinical studies to refine a device design)?
Here are 5 actions towards earlier clinical evaluation:
1. Set expectations with upper management that a ’Development Pilot’ clinical study will provide the greatest opportunity for success and ultimately the most efficient timeline and budget. In addition, the management team will gain greater visibility sooner in the process.
3. Separate Essential Design Outputs from the complete set of product specifications that the design will eventually have to meet before market launch. Focusing on Essential Outputs for product release to early clinical studies allows the development team to insure that the product is safe, before clinical evaluation without pretending that the design is ready to go to production. By default, you are saying, ’we don’t know or are not sure what some of the performance specs are and we want to learn in the clinic, as long as safety risk is minimized’. Often times justifications can be made to support non-final design data being used for regulatory submissions. So, once the final testing data is complete and internal files updated, the product is ready to roll.
4. Gain buy-in from the regulatory and quality team members that the product can meet your internal quality system requirements and regulatory requirements for clinical study release prior to Design Freeze. If your internal process is too restrictive, you have more work to do to flex your system. If the U.S. regulatory pathway ties your hands too much, investigate options offshore.
5. Identify clinical investigators that understand the process of testing products that are not market-ready. Sometimes this means more procedural steps to accommodate design limitations. It also means having an engineer participating in every clinical case. And, that’s how you learn’
The 5 steps above each involve multiple sub-actions that allow a development team to truly incorporate clinical studies into the development process. This approach requires more upfront work to gain better outcomes and a more effective process. Plus, it’s just more honest.
Healing Innovation is a resource for clinician innovators. The main site – HealingInnovation.com – provides an overview of the various aspects and issues facing clinician innovators.

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incremental trials as devices are being built will help bring the invaluable voice of the customer to the development process It will also allow the emergence of enhanced user interfaces and the supportive communications technologies so necessary for good adoption and adherence.
Comment by Neal Kaufman — March 8, 2011 @ 9:05 pm
As a leading pharma market research and strategy consulting company, we frequently find a disconnect between clinical trial design and market needs. CRO’s have an important opportunity to partner with clients by adding voice of customer and market research capabilities to their offerings. We are partnering both with CRO’s and medical/pharma cos to create target product profiles (ideal product inserts) to support incremental trial designs. A business case can then be constructed and monitored to ensure that clinical trials are conducted that demonstrate differentiated product attributes that customers will payfor. Injecting market research (including VoC) early and often much more directed trial designs and results that save time and money.
Comment by Fred Brown — March 9, 2011 @ 4:21 pm
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