Let’s face it. Healthcare, and especially, the medical device industry, in general is not the most forward thinking in terms of embracing technology.
But marketing devices today necessarily means fine tuning a digital strategy.
That is the very basis of the Digital Marketing of Medical Devices Conference occurring Tuesday and Wednesday In Minneapolis. Marketing and communications expert Joe Hage is in Minneapolis for that and held a three hour pre-conference workshop on what companies need to focus on to be successful in marketing their devices on Monday.
Behavioral Health, Interoperability and eConsent: Meeting the Demands of CMS Final Rule Compliance
In a webinar on April 16 at 1pm ET, Aneesh Chopra will moderate a discussion with executives from DocuSign, Velatura, and behavioral health providers on eConsent, health information exchange and compliance with the CMS Final Rule on interoperability.
I caught up with Hage to get him to encapsulate the three-hour workshop into five minutes. What emerged from the conversation was the following:
- Be found – reserve a portion of annual budget for search engine optimization
- Be engaging – loosen up a little on your website; be confident and casual instead of being too buttoned up and corporate
- Collect information – eschew the “Contact Us” page for something that provides real information which will encourage users to disclose their email addresses and other contact information.
See the video below:
A Deep-dive Into Specialty Pharma
A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.
[Photo Credit: Freedigitalphotos.net]
