Startup developing online appointment system and Facebook app raises $1.1M

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Company name:

Industry: electronic health records and online healthcare appointment scheduling.

Location: Gainesville, Florida.


Solution/product: A Web-based patient registration and scheduling system providers can offer their patients allows users to fill out healthcare forms before they get to the provider’s offices and schedule appointments online. Providers can use the system to check insurance verification to assess a patient’s eligibility and benefits, make patient referrals, make prescription drug refill requests. For healthcare providers that want the service but lack a website to add the platform to, the company has a Facebook app users can download and use to access the system. Providers pay a monthly fee for the service.

Money raised: About $1.1 million has been raised of a target of $4.1 million, according to a Form D Filing with the U.S. Securities and Exchange Commission.

Investors: nine, according to its Form D filing.

Management team: David K Williams is the CEO and president. He has trained as a registered nurse. Prior to founding, he worked as an RN for the Veterans Administration, according to LinkedIn. His background includes work in system design and websites for several medical offices, commercial businesses and a pharmaceutical company in North Florida, according to the website. Greg Burningham, the chief revenue officer, has a 20-year track record of success as a C-level leader for companies in industries such as digital marketing, high-tech hardware and software, telecommunications and medical devices.

Market opportunity: Among the companies doing online patient scheduling are ZocDoc, Health in Reach and Practice Fusion. Given the fact that healthcare professionals see it as a way to reduce healthcare costs, it seems like there is a pretty broad scope for companies in this digital healthcare subsector. And yet, in many cases, this is the sort of service a healthcare provider might want to offer directly to their patients without getting a third-party vendor involved.

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Stephanie Baum

By Stephanie Baum

Stephanie Baum is the East Coast Innovation Reporter for She enjoys covering healthcare startups across health IT, drug development and medical devices and innovations deployed to improve medical care. She graduated from Franklin & Marshall College in Pennsylvania and has worked across radio, print and video. She's written for The Christian Science Monitor, Dow Jones & Co. and United Business Media.
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