When it comes to digital health and pharmaceutical social media drives and interaction, marketers are usually on the front lines. The growing allocation of resources to digital marketing strategies in pharmaceutical and healthcare was nowhere more clear than at the Digital Pharma East conference in Philadelphia this week.
These 10 pharmaceutical and healthcare digital media folks are some of the thought leaders on emerging trends and ongoing issues in the industry from how to engage patients using social media to questions on ROI and regulatory concerns.
Craig DeLarge (@cadelarge) is the U.S. leader for multichannel marketing and customer business line support at Merck.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
Johnathan Reid (@FarmerFunster) is a senior commercial IT project manager at Abbott Laboratories and offers useful insights on social media in the pharmaceutical realm.
Joan Mikardos (jmikardos) leads the U.S. arm of Sanofi’s Center of Digital Excellence that oversees the company’s digital and social media marketing strategies.
Rich Meyer (@richmeyer) is a healthcare marketer who runs the blog DTC Marketing that covers social media in healthcare and pharma.
John Pugh (@JohnPugh) is the global digital director at Boehringer Ingelheim.
A Personalized Approach to Medication Nonadherence
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
Shwen Gwee (@Shwen) is vice president of digital health at Edelman. He also runs the PharmFresh. TV website with videos highlighting social media for pharma and healthcare.
John Mack (@pharmaguy) publishes Pharma Marketing News and its blog.
Christiane True (@ChristianeTrue) is the content director at UBM Canon Pharmaceutical Media Group.
Marc Monseau (@MDMonseau) launched MDM Communications following 14 years as head of corporate communications for social media at Johnson & Johnson.
Steve Woodruff (@swoodruff) heads up Impactiviti (@impactiviti), which claims to be the eHarmony of pharma sales training, digital technology and marketing.
