Two-year-old digital health company Healthrageous has just raked in $6.5 million in capital to keep working on its Web and mobile health apps, analytics engines and machine learning platform.
The funding comes from existing investors North Bridge Venture Partners, Egan Managed Capital and Long River Ventures, plus an undisclosed investor. Combined with its series A in 2010 and another round in 2011, Healthrageous’ series B brings its total raised to $15 million.
The Boston-based company develops consumer-facing digital health tools that combine data from digital health devices with information about personal preferences. Its technology helps users manage their health or chronic conditions by setting goals, creating personalized action plans for better health and tracking progress with messaging, games, challenges, data visualization and social community activities. Healthrageous shops its digital health management tools to health plans, employers, providers and pharmaceutical companies who deliver it to their customers.
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In addition to a lot of capital, the digital health startup, which spun out of Partners Healthcare’s Center for Connected Health in 2010, has already found a few high-profile partners. It worked with Ford and Microsoft on Ford’s in-care health monitoring initiative, did its first pilot with computing company EMC, had Independence Blue Cross test out its technology and partnered with Boehringer Ingelheim to help the pharma develop ways to help diabetes patients manage their condition using the Internet and smartphones.
Wellness tracking and e-coaching has become the focus of many-a-startup targeting patients, employers, payers and providers looking to drive down healthcare costs. Lark just launched an all-in-one monitoring and coaching device for consumers called Larklife, joining FitBit, BodyMedia and Movable in the B2C space. Wellness monitoring and incentives companies targeting employers and payers includes EveryMove and PUSH Wellness.
“With the industry’s shift to new models of care, health plans and pharmas are incented to keep consumers engaged in adopting and maintaining the lifestyle behaviors that impact individual health status,” CEO Rick Lee said in a statement. “Healthrageous’ data has revealed that the current approach of offering a one-size-fits-all program doesn’t adequately address individual goals for maintaining or improving health.”
[Photo from Healthrageous]
