As social media continues to permeate the process of how consumers manage their health, nearly one in four internet users with chronic conditions are turning to Facebook communities, websites like PatientsLikeMe or hashtags like #BCSM to find people with similar health issues.
A new infographic by Quinstreet lays out how consumers are connecting online with each other and with their providers to find information and support.
There appear to be around 5,000 existing health organization social media accounts – mostly on Facebook, Foursquare and Twitter. (I couldn’t find where this number came from, though; Mayo Clinic’s Social Media List reports nearly that many for hospitals alone.) If that number seems low, it’s likely because of privacy concerns, a well-documented barrier to more widespread adoption of healthcare social media. One-third of drug companies, 27 percent of care providers and 21 percent of insurers report social media as their top privacy concern, according to the infographic, which compiled information from various news organizations, social media sites and research reports.
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Nearly two-thirds of consumers are concerned their health information will be shared in public. Conversely, one-third would be comfortable having their social media activity monitored if it led to improvements in their health or treatments.
Check out the infographic below.
Courtesy of: Allied Health World
