As smokers compile their New Year’s resolutions in the run up to 2013, a new public service message from the UK’s Department of Health is piling on the pressure with a new video that went live today.
As a young man lights up for a peaceful cigarette outside away from the public gaze, a tumor grows unnoticed by him. The message is that as smelly and unhealthy as smoking is on the outside, what it’s doing to your body is much more disgusting. It’s designed to put off young people who missed the equally yucky ads aired eight years ago by the British Heart Foundation that showed fat dripping from cigarettes
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The NHS is backing up the ad with “Quit Kits” that residents can get from their local drug stores or “chemists,” as the British say. They contain information that can help people assess their level of addiction, get tips on boosting their willpower and better understand what situations make them crave cigarettes. It also includes a stress reliever toy along with an app.
Among the health problems caused by cigarette smoking are coronary heart disease, narrowing of the arteries — increasing the risk of peripheral vascular disease, abdominal aortic aneurysm and dramatically increases the risk of contracting a variety of cancers particularly lung cancer, as well as chronic lung disease, among other health concerns, according to data from the Centers for Disease Control. As of 2010, about 19 percent of adult Americans, or 43 million people, smoke.
