With the rising popularity of mobile health app and mobile health use, marketers are keen to know who it is that is using these digital tools to monitor their health. The infographic below, courtesy of Indus Net Technologies, provides data not only about the growing enthusiasm for mobile apps, but also who is most likely to download a health app and what is the profile of an average mobile health user. (The data comes from mhealthshare.)
So health marketers listen up. The average age of a mobile health user is 35 and a majority of them (54 percent) are male. A whopping 87 percent of them own a smartphone and of those, 33 percent own an iPhone. Another huge majority — 85 percent — use social media for health and 61 percent have downloaded an mhealth app.
While the average mobile health user is more likely to be male, it’s actually women under the age of 50 with a household income of over $75,000 who are more likely to have downloaded a health app.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
