Americans for Prosperity (anti-Obamacare) launched an ad campaign last week designed to increase the confusion about Obamacare (if that’s possible). The scare campaign features a lovely white mom who has a kid with epilepsy. She sits in a backyard complete with a swingset and lists all her worries about the new mandate.
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Americans United for Change (pro-Obamacare) shot back this week. In their video, Dr. Sanjeev Sriram patiently answers each of her questions.
Each video pushes the hot button emotional issues of each side. The mom doesn’t trust the government with her family’s healthcare. The doctor replies, “The real question is ‘Can you trust the insurance companies with your family’s healthcare without the Affordable Care Act?'” It’s always better to go second, so the doc naturally gets the upperhand.
Both videos made me laugh. The mom comes off as uninformed – find me the parent of a child with a serious illness who loves the insurance industry and who does not fight frequent battles for coverage. And we can’t pick our own doctors with the current system. Every parents knows what “out of network” means.
The doctor is a little patronizing. His “let me explain it to you, dear,” tone does not fit in at all with the “empowered patient” theme of much of the rest of the ACA.
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I’m all for dialogue though, whether it’s with Moms Rising or the NFL or folk singers in Oregon. The next 18 months certainly will be interesting as the pro-Obamacare and anti-Obamacare forces fight it out on YouTube, Facebook and television commercials.
