Marketing a product to physicians? Think education and email

7 comments
borgesjca
borgesjca

Hello Ms Pogorelec,

Great article!!! I am creating a company in the health care field in relations to technology. In case that you may want to hear about it here is my email borgesjca@gmail.com or my number is 615-579-5161.

 I think you will find it very interesting, new and useful for docotrs.

Juan

parkercharla
parkercharla

This information parallels what we learned in a survey of our professional association members.  We limit our email updates to no more than 2 a week and the providers created their own portal WCNClinicLibrary where they can pre-screen postings and discussion topics.  Companies who want to push their information out to the 1000+ WCN Clinicians can apply to be a discussion sponsor and post their  white paper and other resource materials.  Unfortunately, time for interesting in-person discussions has been replaced with time spent entering data into the EHR and squeezing in more patients per day.  Charla Parker, CEO, www.westerncliniciansnetwork.net


MichaelSinsheimer
MichaelSinsheimer

The question is also what's the most effective way to present information - I still think face-to-face increases the likelihood of message retention vs. electronic means.

dpogorelc
dpogorelc

@parkercharla Thanks for sharing, Charla. I'd be interested in hearing more about WCN -- can we connect on LinkedIn or by email?

SMartin
SMartin

@MichaelSinsheimer Excellent point, Michael.  I do not think it is surprising that clinicians want information on their own terms to review on their own time.  The better question for companies is:  which mechanism leads to the best response, retention and conversion/usage? 

parkercharla
parkercharla

@dpogorelc @parkercharla 

Feel free to email me at [email protected] or call 530 383-5030.  

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