Posture support product-maker Backjoy Orthotics just raised $8.6 million, according to a regulatory filing. On top of that, private equity firm Sandbridge Capital recently acquired a minority stake in BackJoy Orthotics.
The Boulder, Colorado company’s got a number of consumer-geared braces and shoe support products to its name, such as a vest-type-thing that pulls the shoulders into alignment to improve posture.
It says it has a supply chain and distribution system that spans more than 40 countries, with regional hubs stateside and in Asia and Europe – including 50 retail stores in China.
