Obama has made some really smart decisions when it comes to finding ways to reach young people in his effort to boost Affordable Care Act enrollment. Before he made his recent hilarious appearance on “The Colbert Report,” he stopped by to make a plug on Zach Galifianakis‘ web series “Between Two Ferns” early last year.
It turns out, Bradley Cooper (a good pal of Galifianakis’) was responsible for coming up with the idea for the president’s spot on the series – that’s what he told Howard Stern this morning on his Sirius/XM satellite radio show.
As Forbes reported:
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At an event with White House officials, Cooper said he spoke with White House senior advisor Valerie Jarrett about ways to boost enrollment among young people. Before the video was posted, enrollment was lagging thanks largely to the botched healthcare.gov web site. Following the Jarrett chat, Cooper later said he briefly chatted with Obama who the president said his administration would call.
Last year former U.S. Secretary of Health and Human Services Kathleen Sebelius and some others said the president’s appearance on “Between Two Ferns” was a key reason for the much needed bump in enrollment last spring. Following that enrollment period, the White House met its goal of more than 7 million Americans purchasing private coverage, which included a lot of young people.
On the radio show, Stern made sure to acknowledge Cooper for his contribution. “You actually facilitated a moment in history,” he said.
If you never saw the clip last year, you’re in for a treat (assuming you appreciate really dry and awkward humor).
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