This post is sponsored by MedCity ENGAGE.
72% percent of health IT leaders think consumer and patient considerations are the most important business issue affecting care delivery.
At this year’s SXSW Impact Pediatric Health pitch competition, Kezia Fitzgerald presented a simple solution that solves a problem in healthcare that may not be big enough for other companies to take on.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
After hearing the inspiring story of Kezia Fitzgerald, the CEO and co-founder of CareAline Products, Mark Cuban pledged his help – no equity required. He offered to buy a batch of CareAline’s products and brand them with the Dallas Mavericks’ logo. He will also make introductions to Dallas hospitals to get sales for CareAline.
Updating us on what’s come since and what heathcare providers can do to keep patients in mind, come hear Fitzgerald deliver the closing keynote address from the perspective of a patient-entrepreneur on Day 1 of MedCity ENGAGE, July 14-15 in Bethesda, MD.
Fitzgerald’s story begins when she was diagnosed with cancer in 2011. Months later, her infant daughter Saoirse was diagnosed with cancer as well: a severe Stage 4 neuroblastoma that gathers around the nerves in children 5 and younger.
Fitzgerald, while at the same time battling lymphoma, developed the sleeve to prevent her daughter from dislodging her central line and to guard against the troubling infection risk associated with these lines. Fitzgerald, who went to art school, developed the sleeve herself, but got requests for the sleeve from other parents of cancer patients. Nurses and doctors also passed along requests from their patients.
A Personalized Approach to Medication Nonadherence
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
We invite you to listen to Fitzgerald’s story first-hand and learn what healthcare providers can do MedCity News at MedCity ENGAGE on July 14-15 in Bethesda, MD. Engage is the one place that gets the entire ecosystem together to best understand the patient and consumer engagement trends at the core of healthcare innovation and reform.
Buy your ticket now to confirm your spot. We look forward to seeing you there!
