Mayo Clinic is branching off into a new realm of social media, namely live, streaming video, on the fast-growing mobile platform Periscope.
On Tuesday, Mayo promised a broadcast of its first video stream on Twitter-owned Periscope, but had a little oopsie. Instead of using the Mayo Clinic Twitter account, Lee Aase, director of Mayo’s Center for Social Media, accidentally tweeted the link from his personal account.
LIVE on #Periscope: Our first Periscope on the #mccsm social Media Summit and Residency https://t.co/7ejhgxPnsz
— Lee Aase (@LeeAase) June 10, 2015
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With the proper link, the video worked just fine. Aase and MCCSM Medical Director Dr. Farris Timimi chatted live about social media and plugged next week’s Mayo Clinic Health Care Social Media Summit. They promised some live clips from that event as well.
Like all Periscope broadcasts, today’s video is archived for 24 hours after the fact (until 1:15 p.m. EDT Thursday) for iOS and Android app users only, not for those trying to watch on the Web. And it’s awkward watching two people sitting side-by-side when Periscope only allows the phone to be in portrait mode, not the widescreen landscape format, unless you want the video to show up sideways.
In a blog post announcing the experiment Tuesday morning, Aase includes comments from Mayo Social Media Health Network Platinum Fellow Dr. Bryan Vartabedian:
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This has real potential, for sure. What’s interesting is to watch the experimentation happening with Periscope. Reminds me of early Twitter; people didn’t know what to do with it. But in the end we settled in. I think we’re at that spot with Periscope. I believe it will be really useful for a narrow set of instances. With that said, I’d like to see more experimentation from the health community.
- Broadcasts have to be of some length to draw an audience and dialog. Quick on/offs might not work.
- Remind everyone to keep their phones vertical when taping.
- ‘Scheduling’ helps draw folks in. I tuned in to datapalooza when I knew you and Greg were going to be on.
- Should be considered a real-time medium despite the capacity to store recordings for a limited time. I like to watch live. To me, watching a recording seems stale.
- With any live broadcast we need to remain vigilant of privacy issues in health care settings. Ease of broadcast, while cool, can create some issues if we’re not thinking.
Consider it an experiment in progress.
Photo: Periscope user Lee Aase
