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Valeant’s Super Bowl ad and NHS spending on health IT: 5 must-read stories from MedCity News this week

A high profile Super Bowl commercial by pharmaceutical company Valeant and the UK’s health system pledged to spend $6.1 billion to go paperless and help shift patients with chronic conditions to remote monitoring.

The week kicked off with the Super Bowl that included some colorful ads, including from Valeant which had a colorful ad for Xifaxan. Our own Meghana Keshavan attended the BIO CEO conference in New York this week and had the opportunity to interview some of the speakers, such as the founder of life science investment firm OrbiMed Samuel Isalay. It was also a big week for health IT in the UK — the government pledged to invest billions in this area as well as for remote monitoring.

Health tech reporter Neil Versel moderated a MedHeads discussion this week about the digital health investment landscape which included startups taking part in MedCity INVEST’s Startup Showcase — Teqqa and The Medical Memory and Bessemer Venture Partners.

Here’s a look at five must-read stories from MedCity News reporters this week.

1. A gutsy move: Valeant runs Super Bowl commercial for Xifaxan

Many figured that the pharmaceutical industry would lay low this year and not advertise during the Super Bowl: Drug pricing remains a sensitive topic to the broader public. And yet Valeant, one of the most scrutinized of the pharmas, chose to go ahead with its costly advertising plan.

2. OrbiMed’s secret sauce: A Q&A with Founder Samuel Isaly (Part One)

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Clinicaltrials.gov is a goldmine – and you find the number of candidates in human trials growing eight percent per year. There was once a time when growth was much more modest, and maybe not at all.

3. UK spending billions on health IT, remote patient monitoring

England’s National Health Service will invest £4.2 billion ($6.1 billion) on an effort to go paperless and shift chronically ill people to remote patient monitoring, multiple British news sources reported Monday. The spending includes hiring patient safety guru Dr. Robert Wachter of the University of California, San Francisco, to review IT infrastructure across the NHS.

4.  What causes medical errors in cardiology? (Infographic)

All kinds of things have been blamed for medical errors and adverse outcomes. Sometimes, they’re caused by poor communication, including the failure to deliver the right medical information to the right place at the right time.

5. Private equity firm 37celsius co-founder talks about its connected health priorities

The company expects to add strategic investors in the second quarter and do its first close for its $300 million fund this year. It will start investing while it continues to raise the rest.

 

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