Health IT, Startups

AboutOne shuts down consumer site as it preps for potential sale

AboutOne’s app was designed to support automatic record entry for health and insurance paperwork along with paperwork tied to home and vehicle information, school records and receipts.

AboutOne website

AboutOne, a digital health company to help families organize their personal health information, has shut down its consumer side as it prepares to sell its technology, according to a message on its website.

A message to its customers, attributed to CEO Lauren Stanich, reads:

We started AboutOne as a great way to organize your contacts, family activities, events, photos and important documents. At this point, we have made the decision to sell our technology and wind down operation of AboutOne.

If you are a new visitor, thank you for your interest in our product but due to a potential sale, we are not accepting new customers at this time.

The message also addressed its app customers:

We want to assure you that we are not selling your data or personal information. If you have any questions, please email our support team at [email protected]. Please note that all personal data not retrieved by March 9th, will be securely destroyed for your protection.

The Family Organizer app for iPhones and iPads was designed to support automatic record entry for health and insurance paperwork along with paperwork tied to home and vehicle information, school records and receipts. It also included alerts and reminders such as for upcoming medical appointments. It developed the organizational tool to help users share photos, videos and paperwork with others.

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On the corporate side, it has three products supported by its cloud-based platform— AboutOne Build, AboutOne Suggest and AboutOne Predict. They’re designed to generate insights on consumer behavior and use that to inform marketing strategies.

Joanne Lang founded the company in 2011 after serving as a software executive at SAP and working in cloud computing. The idea for the business came about after a medical emergency involving one of her sons. She realized she was not able to readily give medical staff critical information they needed so she decided to develop a way to make critical family health information more easily accessible, especially in time-sensitive situations.

Lang declined to comment on the news.